Sick Burger

My picture was made to show how photo manipulation could be abused in advertising. The picture shows a burger with a fly perched on top with a greenish patch on the patty. A rat is creeping in the background among stains on the white surface. I found the image of the burger and fries through Google Images along with the rat and fly. I altered the color of the meat and surface by changing the hue and saturation. I was inspired to do this photo by considering a company trying to sabotage another's product. This photo would be very harmful to a restaurant's business. Companies often already try to make their competitors look inferior, but a photo that is deceiving such as this would be wrongful. My photo also relates to the article I read. The Kia car company tried to make it appear as if a golfer was wearing their logo on his shirt by editing a photo of him. He became very upset and attempted to sue the company. This goes to show the dark side of using photo manipulation in advertising.

Johnson, Bradley. "Kia ad gets carmaker sued." Advertising Age 68.34 (1997): 24. Academic Search Complete. EBSCO. Web. 11 Nov. 2010.